Intelligence — what's happening, what to do

You finish the last cover of lunch service, you sit down at the bar with an espresso, and you open the admin app to “see what’s going on with social.” Until now, that meant opening the Intelligence page, scrolling through the holidays, then jumping to Ideas to see what your AI suggested, then opening Analytics, then opening Competitors. Four tabs to answer the question what should I do this afternoon?. The redesigned Intelligence page collapses all of that into one screen.

What it does

The page is split into three columns, each one answering a different recurring question you have when you sit down to do the marketing side of the day.

The left column answers “what should I do?”. At the top sits Today’s brief — the short AI-written read that lands every morning and tells you what’s worth posting about this week. Below it, Top of the queue shows the three most relevant pending ideas your AI has surfaced: a stale dish that hasn’t been posted in a month, a holiday coming up with no scheduled post, a content gap your competitor just filled. Each card has a one-click Draft this button that hands you to the composer with the idea pre-filled — you stop browsing and start drafting in two clicks.

The middle column answers “what’s happening?”. This is where the cultural calendar (Songkran, Ferragosto, Christmas) and the nearby city events (a concert on your street, a weekend festival — marked with a 📍 pin) live together in the Coming up panel — positioned in the middle of the page where your eyes land second.

The right column answers “how am I doing?”. The amber Heads up alerts moved here (they’re proactive — they belong with the performance answers, not the proactive ones). Underneath, This week at a glance is a strip of three link-cards that take you to the deeper performance surfaces: your Instagram engagement, your Google reviews, your competitors’ activity. Below that, Quick links is a row of pill-buttons to the rooms you visit most: composer, calendar, library, voice, connections — all one click away.

The rule

Three columns, three questions. What should I do, what’s happening, how am I doing. The page is the answer; the rooms behind the links are where the work happens.

How to use it

Open Admin → Growth → Intelligence. The page loads with all three columns visible on a desktop or laptop screen. On a phone or a narrow window, the columns stack — left first, then middle, then right — so the priority is the same on any device: brief and ideas first, then signal, then performance.

You don’t read the page top-to-bottom. You scan all three columns at once, pick the column that matches what’s on your mind this afternoon, and click into the one card that catches your eye.

When you have no specific plan

You sit down with no agenda. You glance at the brief on the left (“Visakha Bucha is in nine days, restaurants usually do a vegetarian-forward post”). You scan the three queue cards underneath (“Your carbonara hasn’t appeared in 32 days,” “Friday has no scheduled post,” “Casa Italia just shipped a Negroni reel”). One of them lights you up; you click Draft this and you’re in the composer with the idea pre-filled. Time from sitting down to drafting: less than thirty seconds.

When something specific happened

A regular asked about your Sunday brunch hours. A new dish lands tonight. A holiday is coming up. You skip the brief and the queue; you scan the middle column for the date that matches what you’re thinking. You tap the card, the right-side drawer slides in with the angle and the option to Customise angle (rewrite the default suggestion in your voice — your version sticks for next year). Create draft sends you to the composer.

When you want to check performance

The week has been quiet on the feed and you wonder if it’s hurting you. You skip both left and middle and head straight to the right column. Instagram engagement opens the analytics page in one click; Google reviews opens the rating-and-feedback page; Competitor activity opens the list of nearby venues. You’re back to the Intelligence page in a tab if you want to dip out again.

When an alert needs your attention

The Heads up strip at the top of the right column shows amber cards when something needs handling — typically a high-relevance moment in the next few days with no scheduled post. Each card has two buttons: Plan a post (composer prefill with the alert’s message) or Dismiss (the alert slides away and won’t fire again this week). The strip stays empty when there’s nothing to handle — it’s not a permanent fixture, it’s a “we noticed this, do you want to look?”.

When the detail drawer opens

Tap any event card in the middle column and a panel slides in from the right edge of the screen. On a desktop screen, the panel overlays the right column instead of pushing the three-column layout around — the rest of the page stays still while you read the detail. Close the panel with the X in the corner or by clicking a different card. On a phone or narrow window, the panel stacks at the bottom instead of overlaying.

Worked example

Tuesday afternoon, mid-May 2026. Marco runs a Milanese pizzeria in Bangkok. He sits down at the bar with the espresso the bartender left him five minutes ago and opens Intelligence.

The three columns load at once. His eyes land on the Top of the queue card in the left column first — “Your bistecca alla fiorentina hasn’t been posted in 41 days.” He’d actually been thinking about it that morning. He clicks Draft this. The composer opens with the dish pre-filled as the nudge; he picks the Magazine style, adjusts the caption to mention the new T-bone supplier from Tuscany, generates the image, schedules it for Friday at 7 PM. Total time: about three minutes.

He clicks back to Intelligence. The amber alert in the right column catches him this time — “Visakha Bucha Day is in six days and you haven’t planned a post.” He taps Plan a post, drafts a short caption in his voice about the venue closing at 7 PM for the holy day and the vegetarian risotto being the centrepiece of the early dinner. Two posts planned in under ten minutes.

Last, he taps the Competitor activity link-card in the right column. The competitors page opens; he scans the recent posts from the two pizzerias near him — one of them shipped a behind-the-scenes oven video that got 4,000 likes. He bookmarks the angle in his head for next week and closes the tab. Back at Intelligence, his espresso is still warm.

Today’s brief — the morning AI read at the top of the left column. Pulls from the cultural calendar + your scheduled posts to suggest what to post about this week.
Ideas — the full kanban board the Top of the queue card pulls from. Use the kanban when you want to see every pending idea across every source; use the dashboard when you want the three best.
Composer — every Draft this and Create draft button on the page lands you here, with the idea, angle, or alert pre-filled as the nudge.
Competitors — destination of the Competitor activity link-card in the right column. The deeper view of what nearby venues are posting, their menus, their prices.
Analytics — destination of the Instagram engagement link-card. Follower trends, post performance, engagement-rate over time.
Our Google presence — destination of the Google reviews link-card.