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Tell it once — where your information lives

The platform holds a lot about your venue: dishes, prices, competitors, guests, photos, your way of speaking. One idea sits behind all of it — every fact has exactly one home.

The rooms

The roomWhat it knowsWho reads from it
Your menuWhat the guest reads — dishes, prices, descriptions, photos, allergens.The public site, the AI assistants, the post writer.
Your street (competitors)Who you’re against — their menus, prices, offers and review themes, read nightly.Counter-move drafts, the intelligence dashboard, price comparisons.
Your guests (customers)Who’s eating with you, what they love, when they drift.Win-back nudges, birthday offers, the weekly brief.
Your look (photo styles)The visual style you described to Dani once.Every photo the studio produces, every image in a post.
Your voiceHow you talk — the words you use, and the ones you never would.Every caption, review reply and description the team drafts.
Your eventsPackages and bookings that aren’t a single plate — tastings, rentals, private hire.Event quotes, deposits, the booking calendar.

The rule

A fact lives in its room, and nowhere else.

Write it once. When the AI answers a guest, drafts a post, or compares you to the street, it walks into the right room and reads today’s version.

Good to know

  • Describe your visual style once and every studio image matches it. Set your voice once and every caption sounds like you. Name a competitor once and the scanners keep reading them nightly without being asked again.
  • Free-text narrative — your story, a dish’s prose — is for what no room holds as a fact: the why behind a supplier, the philosophy of the house.
  • When you find yourself typing the same fact in two places, stop. One of them is the wrong place.