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Photos and videos on a menu item

A diner scrolls past the description and stops on the photo. The gallery lives in the Photos tab of the Studio card.

The rule

One photo, three sizes, every screen. A thumbnail, a medium version and the original are kept, and the right one is served automatically. You never pick the size.

Three ways to add a photo

  1. Upload — from the chef’s phone. Up to 10 MB; HEIC, JPG, PNG and WebP all convert on the way in.
  2. AI Generate — pick a look from the row of sample pictures. Each one shows a real photo that look produced, so you can see the difference between a studio shot, a table scene and a close-up before you spend anything. Any house look you designed in Photo Studio appears here too, so a dish photo matches the rest of your photography.
  3. AI Enhance — polish a photo you already have. The original stays put.

Short videos too

MP4 or WebM, up to 50 MB; five to ten seconds is the sweet spot. They autoplay muted on the detail page. .mov, .avi and .mkv are refused — they play unevenly across phones. You don’t have to film anything: see Video on a dish.

  • The hero — tap the star. That photo leads the grid card, the social share and the detail gallery. Picking a new one un-marks the old.
  • The order — drag tiles. Saves automatically; the hero always leads regardless.
  • Hide — the eye icon keeps a tile off the public menu without deleting it.
  • Download — the down arrow pulls the full-resolution original.

Captions and alt text

Tap any tile to edit them. Caption shows under the photo on the public page — short and evocative, “Hand-rolled in our kitchen.” Alt text describes the picture: “Plate of cacio e pepe topped with cracked pepper.”

Alt text isn’t only for screen readers — it’s what the AI reads when it can’t see the picture, and one of the things your dish’s SEO score is graded on.

Where the new picture goes

When the dish already has photos, AI Generate asks before it finishes:

  • Add it — the new picture joins the ones you have. This is the default.
  • Replace them — the new picture becomes the only one, and the current photos are removed.

If the dish has no photos yet, the question doesn’t appear — there is nothing to replace.

Good to know

  • The AI buttons cost credits. The exact price shows beside the button before you press it, and a bigger size costs more. If your balance is short you’ll see that too — your numbers, and a link to top up.
  • Deleting a photo is permanent. There’s no recycle bin. Hide it with the eye icon instead if you might want it back.