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Analytics

Marketing Studio → Channel analytics is where you go to ask how did we do? Every channel you’re connected to reports on one screen, and each one comes with a deep dive that has read your menu and your competitors’ menus.

Analytics looks backwards at the numbers. Post ideas looks forwards at what to do next. They’re a pair.

How it works

  1. Open Marketing Studio → Channel analytics. The Overview tab opens first, and it is meant to be enough on its own: your headline numbers, your follower trend, and a card per channel carrying that channel’s real figures.
  2. Want the detail behind a card? Click it, or use the tab bar at the top.
  3. Every tab shows the free numbers first, then an AI panel. If a deep dive already exists, the panel shows its headline, its key figures and what’s inside it.
  4. Read the deep dive opens the full report full-screen — charts, tables, the written analysis. Esc closes it.
  5. Run again writes a brand-new report from today’s numbers. It charges each time, so the price sits next to the button.

Good to know

  • The deep dive names real dishes and real price gaps, because it reads your full menu and your competitors’ — not generic advice.
  • Re-opening an existing report costs nothing for six hours. Only Run again charges.
  • The Refresh button on the Instagram tab pulls a newer follower count on demand. Everything else syncs overnight.
  • A channel marked Not linked just needs setting up on Connections.
  • Your review numbers need only your Google Maps link. You do not need to connect an account for posts.
  • Ask Lucia, the agent on this page, what your reviews say. She answers from the last review read. She offers a new read only when it helps. That is when the last read is more than 30 days old. It is also when you have 5 or more new reviews since then.
  • The page remembers which tab you left it on.
  • For the full Google dashboard — every review, photo and post — use Google.
  • The TripAdvisor tab shows your stars, your place in the city list, and how many reviews you have answered. For the full page, with every review and a reply you can copy, use TripAdvisor.