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Intelligence — what's worth posting about

Every venue has months where the marketing calendar feels obvious — Songkran is next week, Christmas is December, do the post — and weeks where nothing immediate jumps out. The Intelligence page closes that gap. It tells you which moments are coming up and flags the ones where you haven’t planned a post yet. You stay in charge of every draft; the page is the one paying attention to dates while you cook.

What it does

Four streams flow into the page. At the top sits Today’s brief — a short, AI-written read that lands every morning and summarises what’s worth posting about this week. Two or three sentences in your venue’s voice, then a ranked list of opportunities you can turn into drafts with one click. Each opportunity carries a headline (“Visakha Bucha Day: highlight a vegetarian dish”), a one-sentence angle, and a high / med / low priority badge so you can scan and pick. The brief refreshes overnight in your local morning window; you can also hit Regenerate if you want a fresh read mid-day.

The second stream is the calendar of cultural moments keyed to your venue’s country. For a Thai venue, that’s Songkran, Loy Krathong, Buddhist holy days, Mother’s Day on the Queen’s birthday, Father’s Day on the King’s. For an Italian venue, Ferragosto, Pasqua, Festa della Repubblica, Natale, Capodanno. Plus a universal set everyone gets — Christmas, New Year’s Eve, Valentine’s. We hand-curate Thailand and Italy; for every other country we ship today (US, UK, France, Germany, Spain, Japan), public holidays come in automatically from a public holiday source and the brief still works out of the box. Each moment carries a date, a category (public holiday, religious, cultural, commercial), a marketing-relevance score, and a short editorial angle that fits your venue’s domain.

The third stream is nearby events — concerts, festivals, markets, and big happenings in your city, refreshed once a week. They appear in the same Coming up list as the holidays, marked with a 📍 pin and the place they happen (“NMIXX at UOB LIVE — EmSphere”). The system reads your city from your venue address, pulls what’s coming up, and scores each event for how much it matters to a restaurant: a stadium concert two blocks away scores high; a niche workshop across town scores low. Each card carries a ready-made angle (“crowds before the 8pm show — push early-dinner stories”) and an Event page link so you can check the details before posting. Mute and Customise angle work exactly like they do for holidays.

The fourth stream is alerts — calm amber cards that say “Songkran is in five days and you haven’t planned a post.” They appear only when the system spots a high-relevance moment with no scheduled post nearby — including a truly big nearby event. When you handle the alert (by drafting a post or moving on), it slides away on the next refresh.

What happened to “local news”? Earlier versions of this page had a local-news feed and a Refresh local events button. We retired them: generic city news looks backwards (what already happened), while your marketing needs to look forwards (what’s coming up). The nearby-events stream above is the replacement — same idea, pointed at the future instead of the past.

The rule

The system surfaces what’s worth posting about. You decide what to post.

How to use it

The page opens with Today’s brief on the left, the Coming up calendar in the middle, and the Heads up strip plus your performance links on the right.

Today’s brief is the morning read. The narrative paragraph at the top is the short version — what to think about this week, in your voice. Below it, between two and five opportunities are listed in priority order, each as a small card with a high / med / low badge, a one-sentence angle, and a Create draft button that hands the angle straight to the composer as a nudge. The Regenerate button in the top-right re-runs the brief on demand. The brief lands automatically once a morning per venue — you don’t normally need to regenerate it.

At the bottom of the brief card is a Brief cadence picker with three options: Daily (the default — a fresh brief every morning), Weekly (one brief on Monday morning, useful if your week is steady and a daily read feels like noise), and Off (no brief at all — the events panel still updates automatically). Switching takes effect immediately; the next scheduled run respects the new setting.

Coming up is a vertical list of cultural moments and nearby events grouped by week — This week, Next week, Later this month, Next month and beyond. Each card carries the country flag, the moment’s name, the date, the category, and a relevance dial (three dots ●●● for high, ●●○ for medium, ●○○ for low). Cards within seven days of the date get a soft amber border so they’re easy to spot. Tap a card to open the right-side panel; click Create draft to jump straight into the composer with the angle pre-filled as the nudge.

The right-side detail panel shows the moment’s editorial angle in a soft grey block. Customise angle swaps that block for a textarea where you can rewrite it in your venue’s voice — once saved, the angle sticks for future surfacing of that same moment (next year’s Songkran will use your custom angle, not the default one). Mute event hides the moment for your venue; useful if you never run a Halloween post or your venue closes for Ferragosto every year.

When something needs a country before the page works

If your venue address doesn’t have a country set, the page surfaces an amber prompt asking you to fill it in on the venue settings page. Without a country, only the universal events (Christmas, New Year’s Eve, Valentine’s) appear — which is enough to be useful, but the venue-specific moments (Songkran for Thai venues, Ferragosto for Italian) need the country code to surface. The same goes for nearby events: they follow your venue’s city. No city in the address means no nearby events — one line in venue settings turns them on.

Dismissing or acting on an alert

Alerts in the Heads up strip have two buttons: Plan a post (composer prefill with the alert’s message) and Dismiss (the alert moves off the page and won’t fire again for that week). The system’s only goal is for the alert to be either acted on or dismissed — it never just lingers.

Worked example

Friday morning, mid-May 2026. Maria runs an Italian-themed osteria in Bangkok. She opens Intelligence with her espresso. Today’s brief is at the top: two sentences explaining that Visakha Bucha Day is coming up in nine days, that alcohol service is restricted on Buddhist holy days, and that a vegetarian-forward post would fit the tone. Below the paragraph, two opportunity cards: a high-priority “Visakha Bucha: highlight a vegetarian dish” and a med-priority “Fill a gap in your scheduled posts this week.”

She skims the brief, then taps Create draft on the Visakha Bucha opportunity. The composer opens with the angle pre-filled as the nudge. She picks a style (Magazine), edits the caption to mention her vegetarian risotto, generates the image, and saves the draft. The composer’s “Saved” pill flashes; she navigates back to Intelligence via the sidebar.

In the Coming up rail, Visakha Bucha is the first card with a small Thai flag and an amber border. She taps it for the right-side panel and clicks Customise angle to rewrite the default suggestion in her own voice: “We close at 7pm for the holy day. Promote our vegetarian risotto and let regulars know the early dinner slots.” She hits Save angle. Next year’s Visakha Bucha will start from her custom angle, not the catalog default. The whole pass took five minutes; her week is planned.

  • Calendar — where the drafts you create from Intelligence land. The composer’s pre-fill writes a draft you then schedule in Calendar.
  • Ideas — the kanban board where high-relevance Intelligence items also show up as cards (under the Marketing alert source tag). Use Ideas when you want a single board across all sources; use Intelligence when you want the timeline view.
  • Composer — every Create draft button on Intelligence opens the composer with the nudge pre-filled.
  • Voice & Brand — where the per-venue brand voice that flavours the brief lives.