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Events near you — what's worth posting about

Some weeks the marketing calendar is obvious. Most weeks it isn’t. This page is the one paying attention while you cook.

Open Marketing Studio → Post ideas and pick the Events near you tab. Until September 2026 this was its own page, called Intelligence. Old links still open it.

The rule

An event across the city is not your event. Distance decides what you see.

How it works

  1. Today’s brief sits at the top — two or three sentences on what matters this morning, and one button for the single best thing to post.
  2. Near you lists holidays and nearby events, soonest first. Each nearby event shows how far away it is and which neighbourhood it’s in — 1.6 km · Khlong Toei.
  3. Events too far to bring you customers fold into Show further afield, so you can still see them if you disagree.
  4. How you’re doing shows your followers, posts this week, rating and new reviews.
  5. Create draft on anything hands it straight to the composer.

One amber card is not about the calendar. If people open your home page all week and nobody presses a button, it says so, and its button opens the home page builder instead of the composer. Moving the button up is the fix, not writing a post.

Good to know

  • A big concert 10 km away is worth less to you than a small market on your street. That’s the ranking — and it’s why you see fewer events than are actually happening.
  • Distance is measured from your venue’s address, so keep it right in settings. Without one, events still show but aren’t ranked.
  • Tap a card to customise the angle in your own words (it sticks for next year) or mute the event for good.
  • The brief writes itself each morning. The ⋯ menu switches it to Mondays only, turns it off, or writes a fresh one now.
  • Press Not for us on any brief idea to drop it, and tell the brief to skip that venue or neighbourhood for good — see Teaching your brief what to skip.
  • You can ask the Telegram assistant “what needs me this week” and it reads these same cards back to you. Switch What needs you on under What it may do. See Telegram.
  • It can also read the calendar: “what’s on near us” gives you the same events, ranked for your address, with the same angle. If we do not know where you are it says the distances are unknown rather than calling everything nearby. Switch What is on near you on as well.
  • How far “near you” reaches depends on the city. Bangkok gets a tighter circle than a small town, because crossing it takes longer.
  • Nearby events need your city; holidays need your country.
  • The website card only appears when your page really has a button to press. A page of words and pictures is never asked to move one.
  • It waits for a real week. Under 30 visits we say nothing, because “nobody pressed” needs enough people to mean something.