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Social calendar — see, plan, and react in one view

The social calendar is the page you open first thing in the morning. It shows every post on a single month grid — already published, scheduled for later, and the loose drafts waiting for a home. On the side it shows how the last thirty days actually performed. With one toggle it overlays what your direct competitors posted on each day, so you can see at a glance whether you’re showing up alongside them or quietly missing the week.

What it does

For most venues, the planning surface used to be a notebook, a wall calendar, or — most often — nothing at all. Posts got made when someone remembered. Drafts piled up in Composer and never made it out the door. Competitors posted three times a week while the venue’s Instagram went quiet for ten days, and no one noticed until a manager mentioned it.

The calendar replaces that with one screen. Across the top sits a strip of every draft you have ready but haven’t scheduled — caption preview, image, the post type. You can scroll the strip horizontally and click any thumbnail to open the post in a popup, where you can pick a day to schedule it, send it straight to the composer to tweak, or drop it. The day cells below show your already-scheduled and published posts; click a day to attach one of your drafts to it. Turn on the Competitors toggle in the header and the same grid now shows little chips for every post your competitor handles made that day — click a chip to see the full post in a popup without leaving the page.

The sidebar on the right is the “how am I doing” panel. It rolls up the last thirty days of your own published posts — reach, likes, average engagement — and surfaces the single best-performing post so you know what’s working. When you click any post on the calendar, the sidebar swaps to that post’s details so you can compare it against the rollup at a glance.

The rule

The calendar is the answer to “what’s happening this week.” Drafts come in from the top, competitors overlay from the side, and the sidebar tells you whether the work paid off — all in one screen, no tab switching.

How to use it

The calendar opens to the current month with today highlighted. The top strip shows your drafts; if it’s empty, you have nothing ready to schedule. Click any thumbnail to open the draft in a popup with three actions: Schedule (pick a day below), Open in composer (jump to the editor), or Delete. Picking a day defaults the time to 9:00 AM local — change it later in the post detail panel.

Clicking an empty day cell opens a small panel listing your unscheduled drafts. Pick one and it lands on that day at 9:00 AM. Clicking a day that already has posts opens those posts in the sidebar — click a specific post chip to see its details.

The Competitors toggle in the header (the eye icon) flips between hiding and showing competitor posts. With it on, every day that a tracked competitor posted shows their avatar and a caption snippet. Click the chip to open the post in a popup with the image, caption, and likes/comments. This is for inspiration and reaction speed — the popup is read-only on their content.

The sidebar on the right is the last thirty days rollup by default. The four cards at the top — Posts, Reach, Likes, Avg engagement — give the headline. The card below shows the top-performing post. When you select a post on the calendar (click on any post chip in a day cell), the sidebar replaces the rollup with that post’s detail and actions.

Worked example

Anna runs a pizzeria in Bangkok. It’s Monday morning. She opens the calendar and the strip across the top shows three drafts from the weekend — a new burrata pizza shot, a behind-the-scenes prep video, and a customer testimonial card. Her week looks empty on the grid.

She clicks the burrata thumbnail. The popup shows the caption, image, and a “Schedule” button. She picks Wednesday — the slot at 9:00 AM works, lunch crowd browsing Instagram on the way to work. The thumbnail moves off the strip and into Wednesday’s cell on the grid.

She flips the Competitors toggle on. Suddenly the grid shows two other Bangkok pizzerias each posted on Saturday and Sunday — one with a wood-fired oven reel that got 1,200 likes. Anna clicks the chip, sees the popup, decides she wants to respond with her own oven content. She clicks “Open in composer” on her prep-video draft (which is already shot in the wood-fired oven area) and schedules it for Friday.

On the right, the sidebar shows her last thirty days: 12 posts, 8,400 reach, 320 likes, top post = the carbonara reel from two weeks ago. She makes a note to do another reel — the format is working — and closes the page. Her week is planned, no notebook, no scrolling through Instagram in five tabs.

  • Composer — the place drafts come from. The calendar’s “Open in composer” buttons jump straight here.
  • Competitors — the source of the competitor overlay. Add or remove tracked handles there.
  • Analytics — the deeper view of the same engagement numbers the sidebar surfaces.