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Social calendar — your month, post by post

The Calendar shows your whole social month on one grid — what you planned here, what actually went out on your own Instagram and Facebook, and (when you flip the toggle) what your rivals posted the same days. Hover any post to see it; click to open it.

One glance answers “whose post is this?”: your planned posts carry a violet-to-green status dot, your live posts are green, rivals are red and slightly faded so your feed reads first.

How it works

  1. The drafts strip on top holds posts ready but not yet dated. Click one to schedule it, edit it in the composer, copy it, or delete it.
  2. The month grid shows each post as a picture. One post fills the day. More posts sit two across. When a day has more than four, you see +N more. Press it to see them all. Hovering any post floats a preview card — the image, caption, and likes — so you can read the month without a single click. Clicking opens the full post: yours in the side panel with its actions, scanned or rival posts in a popup.
  3. Click an empty day to pick a draft and drop it there. It lands at 9:00. If you pick today and it is after 9:00, it lands a few minutes from now. You can change the time later.
  4. The controls directly above the grid work the overlays and the month: Your live posts (green, on by default) shows what we scanned from your own channels; Competitors (red, on by default) shows the posts of the competitors you follow. The first time you open the page, a small note points to this button; the arrows and Today move between months.
  5. The right column is the 30-day pulse — posts, reach, likes, average engagement, and your top performer. It counts both kinds of post: the ones you publish here and the ones you put on Instagram or Facebook yourself. Selecting one of your posts swaps the pulse for that post’s detail and actions.

If your venue asks for a manager’s approval

Two strips sit above the grid instead of one. Waiting for your approval holds posts a drafter has sent up; open one and you can Approve & schedule it straight onto a date, Approve only, or Request changes with a note. On a smaller screen the post opens below the calendar, and the page moves down to it.

When a manager asks for changes, the post shows the note and an Edit button. Press Edit, change the post, then press Send back for approval.

Approve only means “the words are fine, the date is up to you”. The post drops into Drafts waiting for a date and can then be dropped onto any day like a normal draft. In the day picker, approved drafts are marked Approved and the rest are marked Needs approval and cannot be picked yet.

Taking an approved post back off the calendar keeps its approval, so you can put it on a different day without asking again. Only editing clears it: the manager approved the words that were there, not the ones that replaced them.

A draft nobody has approved shows Send for approval instead of a date picker, so there is always a way forward from the post itself.

Good to know

  • A post published through the app and later scanned shows only once — never doubled. The pulse counts it once too.
  • Reach can show a dash instead of a number. Likes and comments are public, so we can always count them. Reach — how many people saw a post — is private: only Instagram and Facebook can tell you, and only once they are connected in Connections. A dash means “we cannot see this yet”, not zero.
  • Your own account never appears under Competitors, even though it’s tracked with the same scanner — your posts are always the green ones.
  • Competitor posts are read-only. Press Competitors to hide them.
  • Duplicate makes a copy of a post as a new draft. Copy for Facebook or Copy for Instagram makes the same post for the other channel. A copy has no date, and it needs approval again.
  • Scheduled posts auto-publish only when Instagram & Facebook are connected in Connections; otherwise you can mark them published by hand.
  • Composer — where drafts come from.
  • Competitors — add or remove the rivals behind the overlay.
  • Today — the week-ahead strip that previews this calendar.