Today — the morning-coffee page for your social side

You sit down at the bar at nine in the morning, coffee in one hand, phone in the other. You know you should “do something on social today” — but what? Write a post? Look at the week ahead? Check what your competitor pizzeria did over the weekend? The Today page is the room you open first to answer that question. It doesn’t ask you to commit to a task — it shows you the three doors into the social side of the venue and lets you walk through whichever one fits the morning.

What it does

For most owners, the marketing side of running a restaurant is the part that gets squeezed. Service runs, suppliers get paid, payroll goes out — but the Instagram post, the holiday push, the “we’re open Sunday this week” announcement all slip into the gap between coffees. The result is a feed that goes quiet for two weeks, a calendar that nobody planned, and a brand voice that drifts every time someone different writes a caption.

Today is the page designed to make the marketing side as easy to start as any other room. It opens on a short header — your venue’s name, a calm welcome — and three large tiles. Each tile is a door into the room you most often need:

Compose a post — write something now. Pick a dish, an event, or a free idea and the system drafts the caption and picks the image direction in your venue’s voice.
Open the calendar — see what’s already scheduled, where the gaps are, what your competitors are doing, and react.
Tune your voice — open the brand profile that every post is grounded against, and edit the personality once so every future caption inherits it.

You don’t need to know which door is “right.” The Today page treats them as equal entry points: anything you might want to do with marketing today starts with one of these three. The system already knows your menu, your brand, your venue’s voice; the only question is what you want to work on this morning.

The rule

The Today page is the door, not the work. Pick where you want to go — composer, calendar, or voice — and the work happens in the room you walked into.

How to use it

Open Admin → Growth → Today (or just navigate to the Growth section and Today is the first item). The header confirms which venue you’re working on — important if you run more than one location, because every social channel, post, and competitor list is per-venue.

Below the header sit the three tiles. Click any tile to jump to that room. None of them costs credits to open; the credit cost only applies if you actually generate or publish something inside that room. The Today page itself is free to land on — it’s a navigation surface, nothing more.

A dashed grey panel at the bottom is reserved for future additions: idea suggestions surfaced from the marketing brain, a social inbox of comments and direct messages, a competitor-watch feed, an analytics snapshot. As each of these features ships, they appear here without changing the tile layout above. For now, the panel acknowledges that the room is still growing.

When to start with Compose

You have a specific thing in mind — a new dish on tonight’s menu, a birthday booking you want to celebrate, a feeling that “we haven’t posted in days.” Click Compose a post. The composer opens and you pick a source: a dish from the menu, an event from the calendar, or a freeform prompt. The draft comes back in your venue’s voice, with a recommended image direction. From there you can schedule, save to drafts, or publish straight away.

When to start with the Calendar

You want to look at the week before deciding anything. Click Open the calendar. The month grid shows what’s already scheduled and published; the strip across the top shows your loose drafts; the right sidebar shows how the last thirty days actually performed. From here you usually find one of two things: a gap to fill (no posts scheduled this Wednesday) or a draft to attach (a burrata pizza shot already saved from last week, no day yet).

When to start with Tune your voice

You feel that the captions have been drifting — they sound too corporate, or too playful, or just not like you. Click Tune your voice. The brand profile opens with the tone words, sample sentences, the lexicon of dishes and phrases that are yours, and the writing rules every caption is checked against. Edit it once, and every future post inherits the new tuning.

Worked example

It’s Tuesday morning. Anna runs a small Bangkok pizzeria. She finishes her espresso and opens the admin app, lands on Today without thinking — it’s just where she always goes first.

The three tiles sit in front of her. She doesn’t have a specific post in mind, but she has a feeling — “the feed has been quiet.” She clicks Open the calendar. The grid loads: Monday and Tuesday are empty, Wednesday has one scheduled post (the carbonara reel she queued last week), the rest of the week is blank. The right sidebar tells her the last thirty days were 12 posts, 8,400 reach, top performer the woodfire-oven reel from ten days ago.

“Right — we need a Friday post.” She flips the competitor toggle on and sees two pizzerias near her each shipped reels on Friday last week. One of hers (a behind-the-scenes prep video) is sitting in the drafts strip. She clicks the thumbnail, schedules it for Friday at 9 AM. Done — no notebook, no opening five tabs, no thinking about which screen to use. Tomorrow morning the espresso will land on the same page and she’ll do the same dance for the next idea.

The Today page didn’t write anything itself. It just pointed Anna at the room she needed — the calendar — and got out of her way.

Composer — the room you land in when you click Compose a post. Drafts captions and image directions in your venue’s voice.
Calendar — the month grid behind the Open the calendar tile, plus the drafts strip, competitor overlay, and thirty-day rollup.
Voice and brand — the brand profile behind the Tune your voice tile. Edit it once; every caption inherits the change.
Ideas — the marketing brain that feeds suggestions into the composer. Today doesn’t show ideas directly yet, but the brain runs behind the scenes.