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Video generation — short AI clips for Reels and Stories

Reels need motion. Phone shots look amateur, stock footage looks like everyone else’s. This makes a short editorial clip in your own style, attached to the same draft.

The rule

The video is only as good as the still it starts from. A sharp, well-lit photo of your carbonara becomes a sharp, well-lit video of it. A blurry snap becomes a blurry clip.

How it works

  1. In the Composer, below the Image section, click Generate video.
  2. What to show — describe the moment: the subject, the action, the light.
  3. Pick duration (5/10/15/30s), quality (480p or 720p) and style.
  4. The picker shows the exact credit cost and time estimate before you commit. Hit Generate.
  5. A progress card appears. Keep writing the caption — the rest of the Composer stays live.
  6. When it lands: Attach to post, Dismiss (it stays in your Library), or Regenerate for a different take at a fresh charge.

Writing the prompt

Name the subject, the action, and the light. 30–60 words.

  • ✓ “Pizza coming out of the wood oven, peel sliding it onto a marble counter, steam rising, warm tungsten light”
  • ✓ “Pouring a cold negroni into a chilled coupe, garnish dropping in slow motion”
  • ✗ “A nice pizza video” — no subject, no action; you’ll get something generic

The four styles

  • Editorial — warm restaurant baseline. Right for most posts.
  • Cinematic — slow and deliberate, for hero content.
  • Dynamic — flames, oil, hands, momentum. For prep and line footage.
  • Handheld — intimate, “a friend filmed this”.

Good to know

  • Pick A dish and its main photo becomes the first frame, so the clip animates your plate. No photo on file means text-only, which drifts — “steaming bowl of pasta” can come back a steaming mug.
  • Free idea is always text-only. Use it for atmosphere and B-roll.
  • Cancel refunds immediately, and a failed generation refunds automatically. Failing twice usually means a word is tripping a safety filter — reword it.
  • Every clip is saved to your Library, so you can re-attach it later without paying again.