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TikTok — see what your competitors (and you) are doing on the channel that hides nothing

Instagram and Facebook tell you how many people liked a post. TikTok tells you how many people actually watched it — the view count is right there on every video. That makes it the most honest channel you can track: a video with a million views and a modest like count still tells you the idea landed. The TikTok feature pairs each competitor you track with their TikTok account, pulls their recent videos every week, and reads them the same way it reads their Instagram and their Google reviews. You can track your own venue’s TikTok the same way.

What it does

For any competitor on your Competitors page, you can add their TikTok @username. From then on, once a week we pull the videos they’ve posted since the last check — each one’s views, likes, comments, shares, saves, the sound they used, and the caption. Videos accumulate over time, so the picture sharpens week after week.

Two reads sit on top of the raw videos:

  • The TikTok read — a structured breakdown of one competitor’s TikTok alone. How often they post, which video formats they lean on (tutorials, close-ups, owner-on-camera, trend reactions), which sounds they reuse, what’s reaching the most people, where they’re strong, where they’re weak, and the angles you could take.
  • The combined read — the same per-competitor strategy card you already get, now with TikTok folded in alongside their Instagram and their Google reviews. One headline, what they do well, where they fail, what to copy, where to differentiate.

Your tracked competitors’ TikToks also feed the venue-wide strategy — when you run a strategy review, the system quotes their actual recent videos, views and all, so the advice names real content, not vague trends.

The rule

Views are the signal Instagram and Facebook hide. On TikTok you can see exactly how far a video travelled — so when you’re deciding what’s worth copying, follow the view count, not the like count.

How to use it

Adding a competitor’s TikTok

Open Growth → Competitors. On the Add a competitor card, tap the TikTok handle tab. Paste their @username (or the full link to their TikTok profile), optionally give it a label, choose how many videos to pull on the first fetch, and hit Add via TikTok.

Thirty to sixty seconds later a card appears. You can also add TikTok to a competitor you’re already tracking on another channel: open their detail page, go to the TikTok tab, and paste the @username there.

Reading the per-competitor detail

Click into any competitor and open the TikTok tab. At the top, a header with their picture, follower count, total likes, and video count. Below it, stat tiles and the TikTok analysis panel — what’s working, what needs work, your next move — plus a strip of TikTok-specific signals: the video formats they rely on, the sounds they reuse, and their hashtag patterns.

Then the videos themselves: a grid of their recent posts, each showing its view count, with the most-watched ones also pulled into a Top videos by views list so you can see at a glance what travelled furthest. Tapping a video opens it on TikTok. Two charts round it out — when they post during the week, and how their views and followers have moved over time.

Refreshing on demand

You don’t have to wait for the weekly pull. Refresh from TikTok grabs the new videos since the last check. Run analysis re-reads the videos you’ve already captured and rewrites the TikTok read — useful after they’ve posted something that clearly took off.

Tracking your own TikTok

Add your venue’s TikTok @username under Settings → Venue profile. Once it’s there, your own TikTok shows up as a TikTok tab on Growth → Analytics, right next to your Instagram and Google tabs — your followers, total likes, video count, and an AI read of how your TikTok is performing against the competitors you track. (Your TikTok analytics switch on once your Instagram is connected, the same as your Facebook page.)

Tuning how the AI reads TikTok

The same three settings that shape every competitor read apply here. Open Settings → AI, find Competitor analysis, and fill in your market context, the analysis lens, and the tone. Those fragments get woven into the TikTok read too. Leave any blank for the neutral default, and run a fresh Run analysis to see the change take effect.

What weekly refresh does

Once a week the system walks every competitor with a linked TikTok account, pulls the videos posted since the last check, and rewrites their TikTok read. If a refresh fails — a private account, a wrong username, a hiccup at the source — the card shows a calm amber note with what happened; the link stays, and the next refresh tries again. One bad account never blocks the others. Your own TikTok refreshes on the same nightly cycle as your other channels.

Worked example

Lucia runs a Neapolitan pizzeria in Thonglor. She’s tracked three competitors on Instagram and Google for a month, and the reads keep telling her the same thing: strong food, decent service, nothing she can’t match. She’s stuck on how to get noticed.

She adds each competitor’s TikTok. The first card comes back and the numbers stop her: one competitor’s pizza-stretch close-up has 2.3 million views — more than their entire Instagram following has ever seen. Their like count is unremarkable, so she’d never have spotted it on Instagram. The TikTok read names the pattern: short, silent, dough-focused clips set to one recurring trending sound, posted four times a week.

She opens Settings → AI, sets her market context to “Thonglor, young crowd, dinner and late-night, premium Neapolitan” and the lens to “find what’s reaching people that we could do better.” Back on the competitor’s detail page she hits Run analysis, then Rebuild on the combined card. The new combined read is blunt: their reach comes from TikTok, not Instagram — copy the dough-stretch format, beat them on sound and lighting.

Then she adds her own TikTok under Settings. A day later her Analytics TikTok tab shows the gap plainly — she’s been cross-posting Instagram clips that get a few hundred views each. The read tells her to stop reposting and start shooting vertical, sound-first dough videos. Three weeks later one of her own close-ups crosses 400k views — her best-reaching post on any channel, ever. None of it came from staring at likes.