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What the numbers mean — reading what a link did

Every link you make shows six numbers. Pick 7d, 30d or 90d at the top of Marketing Studio → Your links and QR. These buttons only choose which days you see. The link keeps counting.

The rule

We count opens, not people. One guest who opens your link twice counts twice.

How it works

  • Times opened — how many times someone opened your link.
  • Pages read — how many pages they read after that.
  • Menu opens — how many of those were your menu.
  • Asked to book — how many sent your contact form or your event form.
  • Booked a table — how many made a table booking on your booking page.
  • Liked a dish — how many gave a dish a heart.

Under the numbers, All time shows what the link did since the day you made it: Times opened, Pages read and Booked a table. It does not change when you pick 7d, 30d or 90d. A Google Maps link that is two years old still shows everything.

Press See the days on a link for its own chart: each day, the device, and the language. Under the chart you see the bookings from that link, and how many are booked, seated, finished, no-show or cancelled.

With links in two or more places, Which place works appears at the top. It adds up every link in each place. Your best links also show on your Dashboard and on Marketing Studio → Channel analytics.

Good to know

  • Pages read is bigger than Times opened. One guest often reads two or three pages.
  • Count a booking for is the time each guest has to book after they open your link: 1, 7, 30 or 90 days. A new click starts it again. The link does not stop after these days. We count every click, every day.
  • Asked to book, Booked a table and Liked a dish count only on the same phone. A guest who books from another phone is not counted, so the real number is higher.
  • If a guest clicks two of your links, the last link gets the booking.
  • A guest who takes a heart back takes it off this number too.
  • A phone set to “do not track” is never counted, on any of these numbers.
  • WhatsApp and LINE open your link to draw the card in the chat. That does not count.
  • All time counts tables booked from 12 October 2026. Before that day we did not count bookings from a link.
  • A link to your Bite Link page counts only the people who came through that link. To see every time the page was opened, look at What your page did on the Bite Link page.
  • The chart starts on the day you made the link. A quiet day shows as zero, so you can see the gaps.
  • Which place works needs links in two or more places.

Ask it instead of opening it

Ask in a chat, in the app or on Telegram: Which of our links works best?

You get each link, how many people arrived, and what they did next. A link with people arriving but nobody opening the menu is not broken. People arrive and stop.

You can also ask about one link. For example: Which days did the Gmaps link get clicks? or Do people open it on a phone? The answer has the days, the device, the language and the web address of the link. To get the QR code, press QR code on the link here.